A.prentis
Platform: Concept
Scope: UX UI Design, Visual Design, Creative Direction
Year: 2022
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Aprentis is a conceptual digital platform designed as part of my UX/UI Design Specialization. The platform helps students explore career paths through centralized information, expert guidance, and immersive learning experiences, providing a space where users can make more informed decisions about their future.
As the UX/UI Designer, I was responsible for the end-to-end design process, from user research and wireframing to interface design and interactive prototyping.
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Choosing a career can be overwhelming, especially for students who lack access to reliable information and guidance. The goal of Aprentis was to create an intuitive platform that helps users explore educational opportunities, connect with mentors, and discover career paths that align with their interests and aspirations.
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The final experience combined UI design, storytelling, and visual communication to create an engaging promotional campaign tailored for the Amazon device. By balancing usability with immersive art direction, the experience showcased the Nature Valley product line in a way that felt cohesive, interactive, and true to the brand.
User Research
To better understand user needs, two primary personas were developed based on research findings
Sofia — The Student
Sofia is a high school student who enjoys learning, spending time with family and friends, and being surrounded by nature. Although she is excited about her future, she feels uncertain about what career to pursue and doesn't know where to begin her search.
Her main goals are:
Explore different career paths.
Learn from real experiences.
Make a confident decision about her future.
Roberto — The Mentor
Roberto is a passionate teacher who enjoys supporting students beyond the classroom. He is comfortable using digital platforms and wants to offer one-on-one mentoring sessions and educational resources to help students navigate their career decisions.
His main goals are:
Connect with students.
Share knowledge and experience.
Provide personalized guidance through digital interactions.
