BelVita partnered with our team to create an interactive voice experience for Alexa that would introduce the brand in a more engaging and memorable way. The challenge was to translate BelVita's visual identity into a conversational interface while maintaining a cohesive and recognizable brand experience across every touchpoint.

Voice experiences naturally lack strong visual cues, making it more difficult to reinforce brand identity and keep users engaged throughout the interaction. The goal was to design an interface that complemented the conversational journey, communicated BelVita's values, and encouraged users to connect with the product in a meaningful way.

Working closely with copywriters, creative directors, and stakeholders, I led the visual design of the Brand Experience with Alexa (BEA). Rather than relying on traditional product imagery, we built a dynamic visual system centered around BelVita's natural ingredients. These elements were arranged in expressive compositions that reinforced the brand's message while supporting the conversational flow.

The interface was designed to feel fresh, approachable, and energetic, creating a visual language that extended the brand beyond voice and into a cohesive digital experience.