Client: CocaCola
This campaign required 2 different creative conceptualization, one for the water products and the other one for the Coca-Cola’s products I decided to go the extra mille by creating a second option for Coca Cola’s version for the client, this was greatly appreciated by the client and made it so that they would use all the versions I proposed.
The following are the descriptions of the versions / designs:
Creative Version 1 hydration: The main concept of these ads are inspired on the products and their flavors, so I decided to give a clean look and feel but at the same time adding key elements like the fruits and bubbles that would remind the consumer of refreshing vibes. I researched even more to understand the tone and style of the brand which inspired the color palette, also, to emphasize the copy we used two different fonts.