Client: Ram Trucks
Platform: Responsive Website
Role: Senior Visual Designer
Responsibilities: UX/UI Design, Visual Design
Tools: Figma
Pages Designed: Overview · App · Connect Services
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As part of my role as a Senior Visual Designer, I collaborated on the redesign of the Ram Trucks Uconnect experience, creating responsive web pages that communicate the platform's connected features while maintaining consistency with the Ram digital ecosystem.
My work focused on the design and execution of three key sections: Overview, App, and Connect Services, translating complex information into clear, engaging, and user friendly experiences.
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The objective was to present Uconnect's connected services in a way that was informative, visually engaging, and easy to navigate. Each page needed to communicate different product features while maintaining a consistent user experience and aligning with the brand's design system.
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Working in Figma, I designed responsive layouts that balanced content hierarchy, readability, and visual storytelling across the three sections.
Special attention was given to organizing information into clear content blocks, improving visual hierarchy, and creating a seamless browsing experience across desktop and mobile devices. Throughout the project, I collaborated closely with cross-functional teams to ensure the final designs aligned with both business requirements and established design standards.