For this creative concept developed for Tubi, the available assets were intentionally minimal, with only the movie titles provided by the client. This presented an opportunity to build a complete visual narrative from scratch while staying true to the campaign's emotional message.

As the Senior Visual Designer, I was responsible for developing the creative concept, visual direction, and final artwork.

With limited visual assets available, the challenge was to create an engaging campaign that conveyed emotion and captured attention while reinforcing Tubi's entertainment offering.

The campaign theme, Gathering Memories, centered on the feeling of falling in love through memorable stories and films, requiring a concept that could communicate nostalgia and emotional connection in a simple yet impactful way.

To bring the concept to life, I used Polaroid photographs as the primary storytelling device. Just as people preserve memories of someone special through photographs, the campaign invited viewers to remember the movies that had become part of their own stories.

A layered paper composition, complemented by falling heart-shaped cutouts, reinforced the romantic atmosphere while adding depth and texture to the artwork. Since very few assets were provided, I carefully sourced, extracted, and composited every visual element, crafting realistic lighting and shadows to create a handcrafted, tactile aesthetic.

Every design decision—from composition to material textures—was intended to evoke warmth, nostalgia, and emotional connection while keeping the movie titles as the focal point of the experience.