First of all, I want to thank you for being here and showing interest in my work. I've got over 7 years of experience in the design and advertising industry. I've had the chance to work on what I love for various companies and brands, but beyond that, I want to tell you about the creative mind behind ale'splayground.

My name is Alexa, but you can call me ale, alex, or whatever makes you feel comfortable :)! Haha, and here are a few facts about me:

☻ I love traveling and exploring new cultures, but I'm totally obsessed with Japan. I had the chance to visit the country for a month in 2023, and now I can't wait to go back.

☻ One of my biggest dreams is to create an illustrated book for children.

☻ I'm always trying to exercise my creative mind.

☻ I have a little dog named Momo – she's the assistant at alesplayground, haha!

Holaa!!, I’m ale ☻

[Yes, that one on the right]

ale'splayground

ale'splayground

Education

Veritas University
Bachelor degree: Design &
visual communication
[2014 - 2018]

Veritas University
Creative UX/UI: User Experience,
Interface & Business Design
[2021 - 2022]

ale'slab

ale'slab

  • I collaborate with brands such as Dodge, Ram, and Jeep to design, develop, and maintain their websites, ensuring they resonate with their target audience and effectively showcase their products and services.

  • Sr. Visual designer
    2020 - 2024

    As a Visual Designer at Amazon Advertising, my role is crucial in the process of creating and designing effective advertising that attracts the attention of customers and the target audience. I work closely with different marketing teams and use my knowledge and experience in design to ideate and create captivating images, which in turn aligns with the Amazon brand and that of the client. My job is to design, conceptualize, create and adapt for different products such as Fire TVs, Fire tablets, Kindle e-readers, Alexas, among others. The variety of brands that I have had the opportunity to work with are many, but some of them have been Cocacola, Nickelodeon, Amc+, Tubi, Gillette, and many more. I lead different projects that help improve and raise the bar of my team's design processes.

    Part of my contributions to the company have been to impart training and share knowledge on how to improve accessibility in design to take into account people with different visual disabilities. In other words, I am always looking for new trends and developments in the field of design that can help my team.

  • 2019
    Designer and community manager in the Social Media Department in charge of handling and maintaining our clients´ different platforms. My job role consists in creating communication strategies, designing material for the different communication media, product photography, analyzing the data and results obtained from every month`s publications and campaigns, client communication is key for my role in delivering the best service possible. Also In my day to day I use different platforms and tools like Agora Pulse, Adobe Photoshop, Adobe Illustrator, Adobe Premiere and Adobe InDesign.

  • 2018
    Main designer for the company Sublitex, which is dedicated to textile sublimation. My job role consists in creating the design for social networks (Instagram), photographic production, customer service and designing customer requests.

    Achievements: My contributions to the company allowed the quality of the customer service to improve even further.

  • 2017
    Velcro Marketing is a company dedicated to digital marketing, more specifically on Facebook, my job as a designer was focused in audiovisual production and video animation, photographic production, along with designs and posts on social networks, also, constant interaction with the company clients. We worked with clients like; Coprodesa, Agentes del Instituto Nacional de Seguros (INS), Productos San Cristóbal and Rapid Fit & Well.

    Achievements: Perfected mi ability to work under pressure and polished my audiovisual edition and 2D animation techniques.

  • 2017
    I did a professional internship in Aldea Estudio where I worked on designing material for brands like Bon o Bon, Bayer, Zorvolex, Alma Café and Clinica 20/20. During this internship my role as a designer was focused in photographic production, retouching and editing these photographs, design for promotional stands and handling social networks.

  • 2016
    The non profit organization “Libros para Todos” is part of the “RSE” (Responsabilidad Social Empresarial) of Grupo Nación, dedicate themselves to the donation and production of books and learning material for the marginal zone of the country. As part of my College Community Service (TCU) in this organization I performed as an editorial designer, by designing text books for the first cycle, also in the design of materials for the recollection of donations like money donation boxes for Pizza Hut, BAC Credomatic and hotel chains.

    Achievements: Even after concluding the university requirement I decided to stay further for a time of three months donating my services as a designer, this allowed me to assess and recognize the impact that a designer can have by contributing to the society, I was also able to visit several marginal schools and work in activities where kids could explore and learn through their creativity.

  • 2015
    As my first laboral experience I worked at LOUD, a company dedicated to the production of events. Some of the tasks that I had as a designer was to produce material for the different social networks, production of audiovisual material, production and organization of events, photography and constant communication with the different clients to complete their requests. Some of the brands that I worked with were: Creperia 95 Grados, Jazz Café and Gira Luna. Worked along Jazz Café to promote and organize different events like cover concerts from; Fito Páez, Joaquín Sabina, Jarabe de Palo, Arctic Monkeys, amongst others. One of the major events that was organized was Monsieur Perine’s (a colombian music band) concert in the Melico Salazar, in addition to this; a competition for national bands was organized in the Hard Rock Café and Jazz Café. Worked hand in hand with the organizational team for the national band Ghandi for an event in Momentum Lindora.

    Achievements: This experience generated a lot of new knowledge for me since I worked hand in hand with national photographers and designers that already had a lot of experience, I acquired skills and knowledge from them which I apply on my day to day.