Aprentis is a digital platform with centralized information about careers, similar to LinkedIn or Glassdoor, designed for students with the opportunity to discover immersive experiences.
Two user personas were created:
Sofia: She is a high school student who loves learning and spending time with friends and family. She has a deep appreciation for nature and animals. Sofia is concerned about her future and choosing a career that she is passionate about, but she doesn't know what to study or where to start.
Roberto: A passionate teacher who enjoys teaching and getting to know his students. He loves using social media platforms like YouTube and Facebook. Roberto is interested in providing 1:1 sessions and tutorials to help more people with their career choices.