In the Belvita project, I spearheaded the creation of an exceptional User Experience by closely collaborating with stakeholders such as copywriters and creative directors in developing a BEA (Brand Experience with Alexa). Focusing on the visual aspect, we made the strategic decision to incorporate the ingredients of the products, employing a dynamic composition that seamlessly integrates with the brand message. This User Interface (UI) approach not only enhanced aesthetics but also significantly contributed to a more immersive and appealing user experience. The synergy between visual design and the core message highlighted Belvita's identity in a striking manner, fostering a deeper connection with users.