For this campaign I was inspired in showcasing the fun experience of choosing the best snacks of Nature Valley to conquer an unforgettable camping adventure.

To achieve the ambience and look and feel of the concept of getting ready to head over to camp, we decided to use a light wooden table to create contrast with the product packages and the camping elements like the lantern, the camera, the rope and the shovel.

I also wanted to highlight the freshness of the products featuring the ingredients and green leaves to set the mood to explore nature.

 For the static images for each of the products we wanted to tell a immersive story so we used different backgrounds to show the product in different camping scenarios to make the experience more dynamic..