Client: Noggin

Noggin requested the creation of templates for the Evergreen Season in order to enhance the
consistency and quality of their campaigns.

I was involved in this project since the very beginning, I had different calls with stakeholders to understand the client’s expectations, also, I had to make a pitch presentation to the client to show them the proposal and had around 10 min to explain and "sell" the creatives.

Regarding the design I created 3 versions, 2 of them were originally requested by the client and the third one was the extra version I proposed to elevate the customer experience and give them more options to chose from. I had to follow their very detailed brand book and did research to understand the brand and the target audience, also, since this is a template, other designers will use the working files so I had to consider a lot of details like, safe zones, and take into consideration possible scenarios to make this easy and functional for different shows.