The client for this project gave us creative freedom for the 4 versions, They didn’t have many assets so, to maintain consistency on all versions I decided to work around the idea of using a shelf surrounded by elements taken from nature, such as leaves and wood textures. All these elements were researched by me since the backgrounds and elements like the leaves changed depending on the product that I was using. In version 1, since the product was composed of naturally sourced ingredients, I used leaves to compose the background, as well as a light toned wood texture to reference the “light” nature of the product. Version 2 was the only one out of the 4 versions that didn’t include nature elements, cold and light tones were used to reference the balance and cleanliness that this version of the product offers. Similar to version 1, version 3 makes great emphasis on nature elements such as leaves to reference the presence of a fruit, finally, version 4 also makes use of the green and wood elements to reference plant based ingredients in the product.